Etisalat and British Council offers English lesson via IVR

Monday 17 November 2014

Etisalat Lanka and British Council, Sri Lanka, have once again entered into partnership to offer another special value added service for Etisalat’s loyal customers by introducing English language courses through Interactive Voice Response (IVR) technology on personal mobile devices. 

Through this partnership with British Council, Etisalat will go one step beyond its SMS based teaching method. Now users can access the learning portal to actively engage in learning the English language. 

Commenting on this partnership, Chief Commercial Officer of Etisalat Lanka, Janaka Jayalath, said, “Being a brand that is closest to the minds of Sri Lankans, we know the value of English fluency in today’s world. All aspects of an individual’s life ranging from Social Media, business environment and even commercial transactions require a basic knowledge of the language. Through this service we are happy to provide customers with a very effective methodology of learning English. Through the usage of IVR, the customer’s learning experience is further enhanced, allowing it to suit their own pace of learning. 

This collaboration will offer customers an opportunity to learn English at a marginal cost while having access to the many facilities offered by this service to fully grasp the language.

Country Director of British Council Sri Lanka, Keith Davies, commented, “This is an excellent way of enabling English language learning for a wide and diverse audience. This service offers customers a chance to listen to authentic mini dialogues on a number of everyday topics which they can then practise. They are also tested on their learning through an SMS at the end of each lesson. This innovative service contributes to the further improvement of English language skills of Sri Lankans.  We commend Etisalat for helping us take English language learning directly to the communities through the use of technology. ”

Etisalat customers can learn English through the British Council for a subscription charge of only 15 rupees per week by simply dialling 3333. 

About the British Council

The British Council is the UK’s international organisation for educational opportunities and cultural relations. We create international opportunities for the people of the UK and other countries and build trust between them worldwide. 

We work in more than 100 countries and our 7000 staff – including 2000 teachers – work with thousands of professionals and policy makers and millions of young people every year by teaching English, sharing the Arts and delivering education and society programmes.

You can keep in touch with the British Council through Twitter and Facebook.